Its elegant design solves a complex problem with brevity, and promotes their business proposition in a subtle and unobtrusive way. In this example, Lander uses their serious design-savviness to tackle a complicated concept, creating stunning graphics to illustrate a step-by-step guide to A/B split-testing. There’s no escaping the fact that infographics have to look great, first and foremost. These 10 infographics showcase content marketing at its most visual, viral, and valuable and prove that infographics are one of the most powerful tools in any B2B marketer’s arsenal. Better yet, this type of content is pure viral marketing gold. Infographics engage an audience in microseconds, pairing helpful stats with serious eye-candy to deliver a super-targeted marketing message. There’s more to content marketing than copy alone.
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